I would say the community is the strongest reason I have stayed in Hattrick for so long. The game too of course. After having trained my players and played in the French Division 2 for a while, I started focusing on training international players to help the Moroccan team. Today 80% of the defense of the Atlas Lions was trained by me!
My biggest achievement in Hattrick so far is that I have won some titles with my second team in Bahrain and reached the semifinals of the National Cup in Italy, but I hope, a few months from now, that it will be winning the World Cup for the Italian NT.
What I like about the Hattrick community is that there are real people and you don't just compete against the computers. You play against each other, but you can also help each other in the forum and talk about everything.
The game concept I like the most is the Special Events system, which allows multiple tactical options that are almost equal in strength. In general I think the Youth Academy is the best feature in the game as it creates a close connection to your own players.
When I registered, I liked that Hattrick has fantasy names instead of real players. That got me hooked. I also liked that all opponents were people of flesh and blood… and also that they turned out to be really helpful, showing me the steps you need to take as a new user to improve your team. Today, I am a good mentor myself.
Some of my Hattrick friends I've known for more than a decade now, which is longer than quite a few of my real-world friendships. You build up trusting relationships with them, and meet people you'd normally never meet. That's also what I really enjoy about the federations in Hattrick - some are really places where you can share your personal stories. A federation in Hattrick was one of the first places where I disclosed I was going to become a father!